Company address lists and the GDPRSince May 2018, the new EU General Data Protection Regulation (GDPR) has been in place as a replacement for the Federal Data Protection Act (BDSG).
The GDPR is a standardization of the data protection law on an EU basis. Basically, the GDPR relates to the right of a person's personal data.
The data records in our address lists all come from free, publicly accessible sources. Use according to GDPR is therefore easy. The UWG (Law Against Unfair Competition) regulates how to address people by telephone and / or email. For the two reasons mentioned above, warnings in connection with the use of our address data are very unlikely.
The new GDPR generally refers to the relationship between entrepreneurs and private individuals (B2C). For example, these sections cover the right to be forgotten.
Or the obligation of companies to provide information on data from private individuals.
What has changed now?
Your existing customers can still be contacted without consent. Since the expansion of customer data records is permitted, you can save suitable external data.
You may use data from publicly accessible directories. Examples of publicly accessible sources include: Google, commercial register, web directories, company pages, federal gazette, association pages, guild pages, etc.
Our data lists come from such sources without exception.
You can write to companies. But only to the company address. Enriching existing data with personal data is not permitted. Exception for your existing customers.
The personal email address, the direct-inward dialing contact or the private address may be saved there.
That hasn't changed!
In general, mail advertising is still allowed. Telephone advertising B2B is permitted if there is a real interest in the products or services to be advertised. The legislator then speaks of a presumed consent.
For example: You offer broker software to a real estate agency -> harmless.